Brandie Deignan is a Chief Executive Officer in NHS Primary Care. She is a distinguished leader with 20 years experience in consumer service delivery across hospitality, retail, and aviation. Her impressive career journey began as a graduate trainee at Hilton Hotels and has since encompassed senior leadership positions at British Airways Plc, Tesco Plc, Whitbread, Travelodge and she was the first female Managing Director at Marco Pierre White Restaurants. In early 2021, she transitioned to the healthcare sector, joining primary care within the NHS as Chief Executive Officer. She has held three non-executive roles in Equity, Diversity and Inclusion.

She is the author of The Sector Agnostic Leadership Playbook: Pivoting In Heels and has won numerous awards including being named among the top 15 BAME high fliers in travel and tourism, finalist at the Black British Business Awards in the Senior Leader, Consumer and Luxury category, a Top 50 Listening Leader and nominated in the National Diversity Awards for Positive Role Model, Gender Diversity.

Brandie brings a wealth of leadership experience and insights to her speaking, specialising in:

• The Strategic Value of Cross-Sector Experiences: Cross-sector experiences offer unprecedented opportunities for professional development- Is your female talent engaged cross- sector?

• Women at the Top: Lessons for Success for New or Aspiring Leaders: Leadership is not a destination but a continuous journey of growth, learning, and impact. For women aspiring to top leadership positions, success requires a plan. What is the plan?

• Parenting in Mid-Career Roles: Can You Have It All? Work-life-family balance takes on new dimensions for parents navigating mid-career roles. The answer for me as a twin-mom was not about perfection, but about creating sustainable integration and successful strategies. Let’s draft strategies together.

• Supporting and Retaining Talented Black Women: Meaningfully retaining your black female talent requires intentional, systemic approaches that address our everyday living challenges. True retention goes beyond programmatic interventions. It requires a genuine, sustained commitment to equity, respect, opportunity and ‘hearing’ lived experiences. Let's address this together.